The cigarette industry is one of the biggest industries in the world, and it won’t be wrong to say that this is also one of the oldest industries in the world that is still dominating the market. The growth this industry had in the past is nowhere near the growth of the past few years because of products like vapes. Vapes were sent to the market as a cool and less harmful product than regular cigarettes.
Stats show that the vape industry will be valued at around $28 Billion by the end of 2023, and this is nothing when we compare it to the cigarette industry because, at the end of 2023, the cigarette industry will be valued at around $886 Billion. However, this doesn’t end here because the stats show that the cigarette industry will grow at a CAGR of 2.1% till 2030 and will cross the $1 Trillion mark.
This must be enough to show you how competitive this industry is, and entering this market with your new cigarettes isn’t going to be a piece of cake. Customers have hundreds and even thousands of cigarette brands to choose from, and you are mistaken if you think that they will walk straight to your brand. We all know how important product packaging is for any brand in the world, and it gets more serious when we talk about this big of an industry.
Brands have all the customization options available to them, but brands with great cigarette packaging suffer because their printing technique isn’t good enough. Not having a great printing technique can severely damage your brand repo. In this blog, we will tell you why printing is crucial for your cigarette boxes and also about some of the best printing techniques that are available in the market. You can also see it as a guide for DIY cigar boxes. If that sounds interesting, then let’s hop into it.
The Importance Of Printing On Your Cigarette Packaging
Before we start telling you about all the best printing techniques you have available to you, you need to know the importance of printing on your cigarette packaging. Below are some of those reasons:
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Brand Identity
To build a strong repo for your brand in this saturated market, you need to ensure that your cigarette packaging oozes quality because that’s the first thing everyone is going to notice. If the print is faded from someplace on your cigarette packaging, then that won’t send out a positive message to the customers. Even if the print is not faded, customers will be able to tell if you used low-quality printing techniques.
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Legal Requirements
Different areas can have different rules and regulations regarding cigarettes, and you need to comply with these rules if you want to sell your products in that area. If that area prohibits people under 21 from buying cigarettes, then you need to mention that on your packaging.
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Consumer Information
Cigarette packaging is more than just a tool for attracting customers and generating sales. It is used to provide information to the customers. You will have to print everything regarding your product on the packaging, whether it be side effects, nicotine level, expiry dates, and manufacturing details.
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Visual Appeal
Last but not least, your cigarette packaging will work as a tool for your brand to attract customers. Gone are the days when packaging was seen as only a product carrier. Nicely designed custom-printed cigarette boxes will ensure that customers come to your brand.
Best Printing Techniques Available Out There
Now that you know about cigarettes and why cigarette packaging is crucial for your brand, we can move on to tell you about some of the best printing techniques for your cigarette packaging.
Offset Printing
One of the most well-known printing techniques for packaging is offset printing. This method involves transferring ink from a plate to a rubber blanket and then onto the packaging material. Below mentioned are some of the advantages of offset printing.
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High-quality
The best thing about offset printing is the quality of the print. The offset printing technique ensures that your packaging gets sharp and vibrant colors with great attention to detail.
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Consistency
The worst thing that can happen to your cigarette packaging is not having a consistent print on it. This technique ensures that every part of the packaging gets the right amount of colors.
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Cost-effective
The next best thing about the offset printing technique is the cost of it. Offset printing becomes cost-effective for large production runs, making it a suitable option for cigarette brands with high demand.
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Versatility
Last but not least, this printing technique can be used on any material, whether it be paper cigarette packaging, cardboard, or other finishes.
Digital Printing
This is a relatively new printing technique but has gained immense popularity in recent years. The technique involves direct transfer of digital files onto the packaging material, eliminating the need for traditional printing plates. Here are some benefits of digital printing techniques.
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Quick turnaround
Digital printing is short and quick to set up and is great for small quantities. This printing technique also allows you to make last-minute changes to packaging designs.
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Cost-effective for small quantity
Printing costs can be a complex part for many brands out there, but digital printing takes that worry away. Because there are no printing plates involved, digital printing can become cost-effective even when you want to order a small quantity of cigarette packaging.
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High-quality output
Advances in digital printing technology have led to improved print quality, making it competitive with offset printing in terms of sharpness and color accuracy.
Flexographic Printing
Last but not least, you have the option of the flexographic printing technique. This technique includes flexible relief plates and quick-drying inks. Here are some benefits of flexographic printing.
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High speed
The flexographic printing technique is well-known for its rapid pace, and this can turn out to be great for longer print runs.
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Cost-effective
Every brand wants to lower their packaging costs so that they can earn more profits. Flexographic printing will help you achieve this because of its speed and minimal setup requirements.
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Environment-friendly
The best part about this printing technique is that this technique uses water-based inks instead of solvent-based inks. This can help you in building your brand repo because customers will be able to see that you are playing your part in tackling the environmental crisis.
If you are looking to get your hands on cigar wholesale packaging, then get in touch with us because we have got your back.
