As it is a common saying that “the first impression is the last impression.” So, the packaging of your products such as CBD oil is the first impression to your customers. It is your first introduction to the customers.
Thus, your first interaction with the customers is through the packaging of your CBD oil. From packaging customers make an opinion about your company and product. If you are starting a new business, then it is the most basic but important thing.
According to different studies, it is packaging that makes your products successful or unsuccessful in the market. During shopping, many people don’t have time to read the advantages or disadvantages of the product, so their selection for the product is based on packaging.
They select the product which has eye-catching and attractive packaging. Packaging of your CBD oil also helps in the growth of your business.
How Does Product Packaging Help in Business Growth?
If you think that the packaging of the CBD oil is just a shield or a protected layer that protects the inner product then you are completely wrong. Although it is also the function of the packaging to protect the inner product from physical impacts such as heat, light, wetting, etc.
But the packaging of any product also plays an important role in the growth of the business. Some of the advantages that the packaging of the CBD oil provides to your business are given:
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Packaging differentiates your products from others.
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It provides information.
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It attracts customers.
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Packaging helps your customers to recognize your brand.
For Your Convenience Let’s Discuss These in Detail.
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Packaging differentiates your products from others.
It is commonly seen that the retailers put similar products on the same shelves. As your product is CBD oil how a customer differentiates your brand from your competitor’s. It's only done with the help of packaging.
As the product is the same CBD oil it's not possible to make a lot of changes in the shape and size. But you can make your packaging design different. By uses attractive colors, easily readable font style, and size. Using these with an eye-catchy design can differentiate your CBD oil from the others.
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It provides information.
As you already know that the legal status of CBD products is in a gray area. So, it is a good practice to mention complete information about CBD oil on its packaging.
The information includes its ingredients along with their percentage. It makes it easy for the customers to decide. Moreover, the packaging of your CBD oil mentions its origin that the oil is extracted from the legal hemp plant.
Makes it easier for customers to understand that it is completely legal as according to FDA rules CBD extracted from the hemp plant is legal.
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It attracts customers.
Besides all the above discussion, good packaging attracts customers. The colors, graphics, font, and product information with an eye-catchy design attract customers.
Mostly, customers buy a product just because of its packaging. In this regard, the packaging of your CBD oil plays an important role in promoting your brand.
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Packaging helps your customers to recognize your brand.
Sometimes customers recognize your products just with the help of your packaging. Most people don’t remember the name of the brand but the attractive graphics such as the logo and packaging of your brand remain in their memory.
In this regard, packaging plays an important role in recognizing your brand. Creating eye-catchy and attractive oil packaging is a marketing strategy.
So, these are some main factors or advantages that product packaging provides to your business. So, while designing packaging for your CBD oil make sure to give it an eye-catchy look.
Different Packaging Requirements for CBD Oil:
For packaging, CBD oil, or any product FDA provides some conditions that you should have to follow while deciding the packaging for your CBD oil. The main point of their conditions is that the packaging must be child-resistant.
CBD oil contains THC however it is in very minor quantity but due to its psychoactive effects, it is dangerous to children. That’s the reason the FDA has strict rules about packaging.
Basic Requirements About the Packaging for CBD Oil Are Given As:
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Name of the product.
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Ingredients.
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Instructions about its usage.
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Amount of CBD and THC present.
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Nutritional information.
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Manufacturing and expiry date.
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Storage conditions.
Let’s Make it Easier for You By Explaining All the Points.
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Name of the product.
It is an obvious thing on any packaging. The name of the product is written prominently on the packaging. Writing product names on both sides is not just helpful for the customers, but also makes a good impression on the customers.
Moreover, the font that you use in writing the name of the product is not too stylish although it must be easily readable, and the size of the font is also medium not very large nor very small.
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Ingredients.
The ingredients present in the CBD oil must be mentioned on its packaging. It makes it easy for the customers to decide which product they want.
Ingredients must be written on the backside of the packaging.
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Instructions about its usage.
Instructions about its usage don’t refer to its dosage. As you see on most of the medicines it is written on their packaging that they use according to the advice of the pharmacist.
The instructions about usage refer to that line. It is also written on the backside of the packaging.
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Amount of CBD and THC present.
As the legal status of the CBD is in the gray area. It is a good practice if you mention the percentage of CBD and THC on the packaging of your CBD oil.
The percentage of THC above 0.3 percent is illegal and when you mention the percentage of CBD and THC on your CBD oil packaging it enables customers to understand that your product is legal and safe.
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Nutritional information.
Writing nutritional information on your CBD oil is not compulsory but it is a marketing strategy. Nutritional information attracts customers. By writing nutritional information on your CBD oil packaging that your CBD oil contains these nutrients reflects that it is safe and healthy.
It is completely optional but good practice if you apply it to your CBD oil packaging.
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Manufacturing and expiry date.
It is a compulsory thing to write the manufacturing and expiry date on the medical-related product. CBD oil is also a medical product so you should have to write the manufacturing and expiry date on it.
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Storage conditions.
It is also an important thing that must be written on your CBD oil. The storage condition involves the information that where this product is stored. It is very helpful information for the customers.
It helps customers to know where they can store this product. It is usually written on the backside of the packaging.
These are the basic requirements for packaging CBD oil, or you can also say that these are the main components that must be written on your CBD oil packaging.
Uses Custom Boxes and Bottles.
According to the FDA rules CBD products must be in child-resistant packaging. The best packaging for CBD oil is glass jars. As glass does not absorb oil and it is also UV resistant.
The glass jars of blue, green, and violet colors are suitable for CBD oil. Other packaging options are plastic-colored jars or bottles, metal tins, and wooden boxes. These are suitable packaging for CBD oil.
Now, after deciding the material and shape of your CBD oil. The next is how to make your CBD oil packaging attractive. As the packaging options mentioned above are used by many CBD brands.
So, how you differentiate your CBD oil packaging from the others. The answer is customizing your packaging. Whatever material you use for the packaging of your CBD oil customize it.
Customizing packaging for your CBD oil for your brand gives an attractive look to your CBD oil packaging.
Conclusion:
As the packaging of your CBD oil is the face of your brand. It reflects the quality of your products. So, you should be very careful in selecting the packaging for your CBD oil. It should meet the compulsory packaging requirements for CBD oil.
The packaging for your CBD oil must be clean, unique, and attractive so that it not just protects the inner CBD oil but also plays a role in promoting your brand.
So, it is important to do complete research before selecting the packaging for your CBD oil.
