If we were to make a list of the best-performing industries in the world over the past five years, then we would surely have to include the cannabis industry in that list. The cannabis industry in the last few years has outgrown many industries that we all thought couldn’t be beaten, but the cannabis industry made it all look so easy. This extraordinary growth began in 2018 when the US government passed a bill that legalized CBD oil.
When it comes to the cannabis plant, the most famous substances obtained from this plant are hemp oil, CBD oil, and THC, many other cannabinoids are also present in this plant, but they aren’t as famous as the ones we just mentioned. Hemp oil has been legal for as long as we can remember because it is non-psychoactive and this allows this oil to be used for medical purposes, cooking recipes, salad dressings, and many more.
CBD is a gem that was considered illegal for a long time but carries therapeutic benefits like no other substance. However, when it comes to THC, this is a substance that isn’t legal because it gives you that “high” sensation. After the bill passed by the US government in 2018, this industry has been on a constant rise and is expected to be worth around $47 Billion by the end of 2028. This means that this industry will grow at a CAGR of 21.20%.
These numbers make this industry one of the most saturated industries in the world and is tough for not only the brands but also for the customers because they have got hundreds of options to choose from. In a market where the competitiveness is this high, packaging seems to be the one factor that can help your product stand out from the rest.
However, in this ever-evolving industry, sticking to the same packaging for a long time can harm your brand repo because customers love changes, and they will ditch your brand when they see that you aren’t doing anything creative. You have to be on your toes and keep an eye on the latest design trends in the market. In this blog, we will tell you about some custom cannabis boxes trend that will help you take a lead over your competitors even when you enter the New Year. If that sounds interesting, then let’s hop into it.
1. Sustainable Packaging
One problem that has been highlighted more than any other problem our planet is facing at the moment in recent years is the problem of the environmental crisis. This is a serious issue that has to be handled ASAP and using sustainable packaging will do a world of good towards solving this problem. This is not a new trend, and now, it is more than just a trend because this is the need of the world.
One of the biggest reasons for this environmental crisis is toxic packaging and your brand can come in the good books of customers in the market that you are a cause-driven brand. This won’t only get more customers to your brand, but will also enable your competitors to take notice and start using eco-friendly packaging for their hemp custom packaging. This way you won’t only play your part in righting this wrong, but will also enable other brands to take notice.
2. Minimalistic Designs
There was a time in the packaging industry when the only customization options you had were flashy colors and crazy fonts, and anything less than that wasn’t even considered by the customers. However, all this has changed now because of how many customization options brands have access to, and with all these options, customers get to choose what they want to see in the market.
This doesn’t mean that packaging with crazy fonts and flashy colors is out of fashion because they still work great in other industries. However, when it comes to the cannabis industry, how to package CBD products becomes a serious question. The reason for that is that many age groups use CBD products and all of them have different opinions on different styles of packaging.
One packaging design that goes well with every customer is a minimalistic packaging approach because CBD promotes a healthy life and you don’t want to miss out on such calm-looking packaging when you are in the industry that promotes wellness. Your custom-printed cbd packaging should be calming and pleasing to the eyes.
3. Customization and Personalization
If you have been in this industry for the last few years and still don’t use customized packaging, then you surely missed out on a grand slam home run. Custom packaging has been present for a long time now, and customers have grown fond of this packaging solution, your brand’s decision not to use custom packaging that too in such a saturated industry doesn’t sound good.
However, if you are just starting in this industry, ensure that the first thing you invest in apart from your product is your customized packaging. This packaging will ensure that customers notice your product because customized packaging makes your product look unique.
To get the best results, study your competitors and learn from their packaging mistakes, so that your product gets all the attention in the market. We understand that you might be short on capital when first starting a business, but don’t let this thing stop you from using custom packaging because you have always the option of wholesale CBD packaging.
4. Child-Resistant Packaging
The one trend that you need to pounce upon is child-resistant packaging. If you look at the meaning of this packaging, you’ll be able to see that this packaging is more than just a trend and can help you improve your brand repo a ton. When incidents of minors getting access to such a complex product started surfacing, packaging manufacturers took swift action and came up with the idea of child-resistant CBD packaging.
This packaging can include certain types of motion to open the product packaging or can also have a hidden button to open the product. The main thing is that it will stop kids from getting access to your CBD products.
